built on grok bot<email_team/> · replaced our agency

your full email marketing team, run by Grok Bot.

every month we ship ~20 campaigns into 5 countries. no agency, no in-house email team. one manager bot, 12 specialist bots, and me. this is that setup, ready to install in your own grok bot.

not a platform. not a tool. a ready-made grok bot setup you install in your own grok bot.

buy now · €99 follow one real campaign

30-day money-back guarantee

you could build this yourself. or copy the full system for €99, stress-tested inside an 8-figure ecom brand.

your grok bot · installing email-teamexample
  1. +email-team-managerskill
  2. +email-team-calendar-plannerskill
  3. +email-team-copywriterskill
  4. +email-team-designer-leadskill
  5. +email-team-localizerskill
  6. +email-team-schedulerskill
  7. +email-team-data-analystskill
  8. +7 more skills · guides · templates
  9. [ok]14 skills added to your grok bot
  10. [next]carl: "first question: what's your brand called?"

// runs in your own grok bot. no login, no dashboard, no subscription to us.

one campaign, start to sentillustration
~20

campaigns a month at happyflops

5

countries, each with its own klaviyo account

1+12

one manager bot, 12 specialist bots

4

human gates. bots never approve.

// roi calculator

what is your agency costing you?

roi · live calculatorupdates as you type
/mo
  • your own grok bot + tool costs, approx~€200/mo
  • this setup, one-time, paid to us€99

~€200/mo = your own grok bot usage and tool accounts, paid to them, not to us. yours may differ.

monthly savings€4,800
first-year savings€57,50112 months, minus the €99
payback timeunder 1 day
buy now · €99

30-day money-back guarantee

// 01 the team

one manager agent. specialists with one job each.

each agent is a separate grok bot with its own chat, its own memory and one job.

emmacalendar

plans the monthly calendar from data.

jamesresearch

researches competitors and inspiration.

carolinecopy

writes the copy, then translates it into 5 languages.

maddy & ninadesign

design every email in figma via the api. two of them, for speed and so no single house layout takes over.

nathalieimage brief

pulls pinterest references and writes the image brief.

irisimages

generates lifestyle photos from the real product mockup.

carl

email manager. enforces the rules, routes the work, chases blockers.

manager

aidenai images

makes one on-brand ai image per placement with higgsfield or chatgpt.

lottelocalization

localizes each design per market, string for string.

dexdiscounts

creates and checks discount codes per market in shopify.

jaysonklaviyo

slices, uploads and builds campaigns in klaviyo.

saradata

pulls results back in so next month starts from data.

me (owner)sign-off at every gate

the whole team, set up in your brand.

buy now · €99

30-day money-back guarantee

// 02 one real campaign

"cozy season is officially open: pick any three"

five steps, four gates, live on 10 oct in four markets. every visual below is rebuilt from the real files.

// step 01 of 05

plan

sara & emma

results come back in first: slippers were selling, and customers had a reason to buy more than one. emma writes the row: sat 10 oct, happycozy as hero, 2+1 gratis, and a filled-in why column.

gate 1 · calendar
email_calendar · google sheetsstatus = figma pill
#statusdatemktsubject
#1sentsat 10 octNLHet cozy seizoen is officieel geopend 🍂
 sentsat 10 octNOKosesesongen er offisielt i gang 🍂
 sentsat 10 octSEMyssäsongen är officiellt här 🍂
 sentsat 10 octPLSezon przytulności oficjalnie otwarty 🍂
#2design readytue 13 octNLIs die van jou wel echt? 👀
#3design readythu 15 octNLOeps. We hebben veel te veel besteld.
#5in progresssat 17 octNLGeen plannen dit weekend? Perfect.
#7not startedthu 22 octNLDrie kleuren, één happy prijs 🎨

// rebuilt from jesse's october 2026 calendar sheet. one row per market per send.

// step 02 of 05

copy + design

caroline, maddy & nina

english master copy first, then every market. maddy and nina build it in figma via the api: a cosy autumn hero, a yellow 2+1 card, one block per slipper with its own button.

jesse: "button bigger." "less yellow."
gate 2 · copygate 3 · layout
email design · october 2026 · figmaone column per campaign

october 2026

not starteddesign in progresslayout donedesign doneadded in klaviyoscheduledsent
101026cozy season is officially open: pick any three
sent
131026is yours the real one? how to spot real happyflops
design done
151026clearance: we ordered way too many
design done
161026only 6 hours left: extra 15% off
design done
171026no plans this weekend? one for in, one for out
layout done
201026it's clogtober: autumn, soft, clogs
layout done

swipe for more campaigns →

// rebuilt from the real figma board. a pill never overstates reality.

// step 03 of 05

images + localize

nathalie, iris & lotte

pinterest references, then lifestyle images from the real product mockup, checked side by side: a wrong sole gets rejected. lotte rebuilds the design per market, string for string. it never rewrites, it flags.

goal: "a mom took this on her phone"
cozy season email, NL version
NLhet knusse seizoen is begonnen.
cozy season email, SE version
SEden mysiga säsongen är här.
cozy season email, NO version
NOkosesesongen er i gang.
cozy season email, PL version
PLsezon na przytulność właśnie się zaczął.

// the real cozy season send, one version per market

// step 04 of 05

build + schedule

jayson & carl

jayson slices along section borders, links every button and builds a draft in each country's klaviyo account. you check the drafts, then it is scheduled. every morning carl compares the calendar with what is really scheduled.

caught: two markets with no recipients, a wrong date, a send that was never scheduled.
gate 4 · klaviyo drafts
# email-team · slackdaily · 08:15
carl

🔔 daily schedule check

  • today: no send

⏭ next: #2 is yours the real one? (tue 13 oct, 08:00)

  • NLNOSEPLnot scheduled yet
  • FInot planned

📅 coming up this week

  • thu 15/10 · #3 clearance · design ready · CLEARANCE15
  • fri 16/10 · #4 only 6 hours left · design ready
  • sat 17/10 · #5 no plans this weekend? · in progress

🚨 action needed

@jesse #2 goes live tomorrow at 08:00 but isn't scheduled in nl, no, se or pl yet. please schedule it today.

// rebuilt from a real daily check, mon 12 oct 2026

// step 05 of 05

report

sara · data analyst

every send is measured. sara posts the weekly report in slack and pulls results per send into the tracker, so next month's calendar starts from data, not gut feeling.

# email-team · slackweekly · mon
sara

📊 weekly email report · mon 28 sep to sun 4 oct

💰 week total €98,903 (5 campaigns)

  • NL€55,572
  • NO€26,308
  • SE€17,023

🏆 top campaigns

  1. 1. happycomfy push NL€14,609 NO€5,835 SE€5,487total €25,931
  2. 2. your home your happy place NL€15,897 NO€5,107 SE€4,244total €25,248
  3. 3. faq answered (non-buyers) NL€11,033 NO€4,130 SE€3,199total €18,362

✨ highlights

  • best: happycomfy push (1.3× average)
  • worst: girl's spa trip (lowest click rate in all 3 markets)

📬 deliverability vs last week

  • NLopen 47.8% · unsub 0.55% ⚠️
  • SEopen 72.0% · all good ✅
  • PLbounce 8.65% (was 0.41%)

// rebuilt from a real weekly report, 28 sep to 4 oct 2026

klaviyo results · one row per sendpulled by sara
preview textmktrecipientsopenclickordersrevenue
…deze vaderdag verdient hij meerNL19,85546.5%1.08%82€4,506
…voor de papa die altijd alles doetNL31,53939.9%1.21%112€6,200
…we gaan hard… en we willen nietNL41,45544.8%3.47%169€10,130
Luxere uitstraling maar net zo…NL44,04244.9%0.98%194€11,803
…antislip en waterdichtNL26,49250.5%1.74%94€5,824
Waarschuwing: Het aantal oplichters blijft groeienNL32,63951.9%4.41%130€7,272

// rebuilt from a real klaviyo export

this exact flow, in your brand.

buy now · €99

30-day money-back guarantee

// 03 case study

runs at happyflops. every week.

happyflops is an 8-figure ecom brand. its agency ran email for years. now one manager bot and 12 specialist bots ship ~20 campaigns a month into 5 countries, each with its own klaviyo account.

honest note. a human still gives the design feedback and opens every gate. the agents do the handovers. not rocket science, and not a claim that it beats a good agency. it worked very well for us, at a fraction of the cost.

jesse streurco-owner, happyflops · @ecomstreur
buy now · €99

30-day money-back guarantee

// 04 what you get

the full system, in one zip.

everything we run at happyflops, made generic. files you install in your own grok bot. every bot asks for your accounts and brand assets during setup.

  1. 01

    the full zip file

    instantly downloadable after checkout.

  2. 02

    all 14 skills

    one per role, ready for grok bot.

    email managercalendar plannerresearchercopywritertemplate designer leadtemplate designer parallelimage scoutimage creatorai image creatorlocalizerdiscount codesschedulerdata analystgetting started
  3. 03

    the master guide

    org chart, flow, the four gates and the standing rules. md and pdf.

  4. 04

    step-by-step install guide

    how to add the skills to grok bot, in the right order. manager first.

  5. 05

    step-by-step setup guide

    connect klaviyo, shopify, figma, google sheets, docs and drive, slack, notion and higgsfield. then add your logo, colours, fonts, tone, products and markets.

  6. 06

    sheets, drive and figma templates

    the calendar sheet with status dropdown, the drive folder tree and the figma board to duplicate.

  7. 07

    30-day money-back guarantee

    not for your store? get your money back.

email-team.zipwhat's in the zip
email-team/
├─ skills/
│  ├─ email-team-manager/SKILL.md
│  ├─ email-team-calendar-planner/SKILL.md
│  ├─ email-team-researcher/SKILL.md
│  ├─ email-team-copywriter/SKILL.md
│  ├─ email-team-designer-lead/SKILL.md
│  ├─ email-team-designer-parallel/SKILL.md
│  ├─ email-team-image-scout/SKILL.md
│  ├─ email-team-image-creator/SKILL.md
│  ├─ email-team-ai-image-creator/SKILL.md
│  ├─ email-team-localizer/SKILL.md
│  ├─ email-team-discount-codes/SKILL.md
│  ├─ email-team-scheduler/SKILL.md
│  ├─ email-team-data-analyst/SKILL.md
│  └─ email-team-getting-started/SKILL.md
├─ MASTER-GUIDE.md
├─ MASTER-GUIDE.pdf
├─ install-guide  # skills into grok bot
├─ setup-guide    # tools + brand assets
└─ templates/     # sheets · drive · figma
buy now · €99

30-day money-back guarantee

what you need

the system runs on grok bot, so you need a grok bot account. plus your own tool accounts. credentials stay in each tool's own connection.

  • grok bot accountrequired. every agent is its own grok bot
  • klaviyoone connection per market account
  • figmaapi or mcp, edit access on the email file
  • google sheetsthe calendar, tracker and logs
  • google docs + drivecopy folder, brand guide, research
  • slackone email-ops channel for routines
  • shopifydiscount-only access, one per store
  • higgsfieldor any image generation api with edit or reference mode
  • pinterestscene and mood references, via the browser
  • gmaila dedicated research inbox
  • google calendaroptional, mirrors the sends
  • notionoptional, for playbooks

// 05 pricing

build it yourself, or copy it for €99.

you could build this yourself. it took us months of testing. or copy-paste the full system for €99, stress-tested inside an 8-figure ecom brand.

build it yourself

  • months of prompts, rules and testing
  • work out the gates and hand-offs yourself
  • learn every edge case on live sends

copy it · €99

  • the exact setup running happyflops
  • set up in your brand, step by step
  • rules from real mistakes, already written
the email teambuilt on grok bot
€99 one-time. not a subscription.

not a platform. not a tool. a ready-made grok bot setup you install in your own grok bot.

buy now · €99
30-day money-back guaranteenot for your store? get your money back.
  • the full zip, instantly downloadable
  • all 14 skills, one per role
  • the master guide: org chart, flow, gates, rules
  • step-by-step install and setup guides
  • sheets, drive and figma templates
  • 30-day money-back guarantee

// 06 faq

questions.

is this a software platform?
no. not a platform, not a tool, no login, no dashboard. it's a ready-made grok bot setup: skills, guides and templates you install in your own grok bot. the files are yours.
what does it run on?
it runs on grok bot, so you need a grok bot account. every agent is its own grok bot, with its own chat and memory.
do i need every bot?
no. the minimum team is the manager, planner, copywriter, one designer, the scheduler and the localizer if you sell in more than one market. the image scout, second designer and ai image creator are for scaling up.
can a bot schedule or send on its own?
no. scheduling needs your direct approval at gate 4, and bots never send test or real emails unless you ask.
i only sell in one market. does it still work?
yes. skip the localizer and use one klaviyo connection.
how long until it runs?
connect your accounts, set up the sheet, drive folders and figma page, then pilot one campaign end to end before planning a full month.
where do api keys go?
into each tool's own connection or an environment variable. never in chats, docs or bot files.
what if it's not for me?
you have 30 days. if it doesn't work for your store, you get your money back.

steal
the setup.

the email team that runs happyflops, ready for your brand.

buy now · €99

30-day money-back guarantee

ai email team€99 · 30-day money-back
buy now